Hailey Piper, CPA · Edmonton, AB
Money talk you'll actually want to have.
Canadian money and business finance from someone qualified enough to trust and real enough to be fun. Taxes, write-offs, cash flow and everyday money, minus the jargon.
Quick links
Everything from my bio, in one place
Finance is for you
Not just for accountants, rich people, or finance bros.
Made for Canada
The rules here are different. I know them.
Community over competition
Money wins are worth celebrating together.
You don't have to be perfect
Learning and making mistakes is part of it.
Free download · from a CPA
The Year-End Readiness Guide
For Canadian business owners who want to walk into tax season organized instead of panicked. Pop in your email and it'll land straight in your inbox.
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A few of my favourite posts, if you're just getting to know me.
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PSA: Your finances don’t suck, you just…
Reel
Things more dangerous than your $6 coffee
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Filing taxes as a sole proprietor for the first time
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4 things to do right now to get your business ready for year-end
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Things I actually use
Shop my favourites
Some of these are affiliate links or partner codes, which means I may earn a little if you use them. I only share what I'd recommend to a friend.
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Work with me
My audience is mostly women aged 25–44 who are building careers and businesses and getting serious about money. They trust my recommendations because they come from a working CPA, and I only partner with brands I actually use.
I partner with fintech and banking, business tools and software, accounting and tax platforms, wellness and lifestyle brands, and financial education products.
Brand partnerships · UGC and short-form video
Speaking · entrepreneur events, women in business, panels
855K
Instagram views, last 90 days
8.7%
Engagement rate
81%
Women in my audience
74%
Aged 25–44
Portfolio
Brands I've worked with
Chexy · Clearly · Pine · InsureCPA · Bree · Ownr · BEIE · Datarails · Busy Bee Meals · Financial Post · ReInvestWealth · Navan · Meine Studios
Hi, I'm Hailey.
I'm a CPA and corporate controller, so I spend my days with numbers most people find intimidating. Her Money Financial is where I translate them into plain language: honest, relatable, and occasionally a little chaotic in the best way.
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